



Founded in 2021, Velora gathers fifty of Moradabad's most skilled metalworkers under one roof — hands trained across generations, turning fire, hammer and patience into objects that outlive their owners.
Every Velora piece begins as a flat disc and a fire. It is raised, chased, patinated and burnished entirely by hand — a single maker carrying one object from sheet to lustre. Nothing is rushed; nothing is repeated exactly.
Every piece begins as a flat disc of sheet metal and a fire. The maker chooses the gauge by the object it will become — and by hand, never machine.
Struck thousands of times against a stake, the flat sheet climbs into a vessel. The metal hardens as it rises and is annealed in fire to soften it again — over and over, for days.
Line and ornament are walked into the surface with hammer and punch — from the front for relief, from the back for repoussé. Each maker's hand is recognisable to the others.
Colour is drawn from the metal with heat, time and a few quiet chemistries — antique, oxblood, verdigris or blackened — then arrested at the exact moment it is right.
The surface is brought to its final lustre by hand against stone and steel. A piece is finished not when the clock says so, but when the maker can find nothing left to improve.
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Years of the atelier
Est. 2021
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Skilled makers
Hands under one roof
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Countries served
Quietly, often unbranded
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Pieces made each year
Each finished by hand
Your designs, your mark. We produce to specification under full confidentiality.
Documentation, crating and freight handled end to end from Moradabad.
Low minimums for designers and galleries; volume tiers for retail.
One contact, sampling, lead-time visibility and full reorder history.
From Moradabad, with care
Italy
Europe
Kenya
East Africa
United Arab Emirates
Middle East
Türkiye
Europe · Asia
Switzerland
Europe
Singapore
Southeast Asia
Spain
Europe
United Kingdom
Europe
United States
North America
Two hundred pieces in brass, bronze, copper and silver — each made to order, each finished by hand. Trade pricing available on application.
The client journal
A preview of our client stories. The names and reviews below are illustrative, not actual customer feedback.
“I like that the surfaces are not completely uniform. There is a softness to the hammered finish that you simply do not get with a factory-made piece.”
Elif D.
Interior architect
Istanbul, Türkiye
“We started with a few pieces to see the quality. The next order was much easier because we already knew the finish and scale. A very useful collection for our projects.”
Oliver H.
Trade buyer
Manchester, UK
“We used two of the bowls on a very simple console. They add just enough texture without taking over the room. The proportions are especially good.”
Clara M.
Residential designer
Barcelona, Spain
“The vases have a lovely weight to them. You can see the handwork up close, which is what our customers tend to notice first. Beautifully packed, too.”
Marco B.
Boutique owner
Milan, Italy
“Our first order was quite small, but the communication was still attentive. Each piece was wrapped separately, and the care notes were a helpful touch.”
Mei L.
Retail buyer
Singapore
“We had a few questions about dimensions before ordering. Getting clear answers made the process straightforward. The trays were a lovely addition to the project.”
James O.
Project stylist
Nairobi, Kenya
Something beautiful begins with a conversation.
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